Whether you’re a small business owner who looks after marketing yourself or you manage the marketing team within your company, knowing how to utilize LinkedIn for business and marketing is key to optimizing your platform. Here are some suggestions you need to get your company’s LinkedIn presence started and optimize it for your business goals. Setup Your […]
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The difference between average salespeople and good ones is staggering. Average reps hit their quota —most of the time — while good ones don’t just consistently hit, they have blow-out months and quarters. Good reps earn their prospects’ admiration, loyalty, and referrals. They skillfully handle objections and preemptively surface concerns to make them disappear. If
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What is a Marketing Mix? The marketing mix refers to the actions a company takes to market its product(s) and/or service(s). Typically, it acts as a framework for breaking down the four key components of marketing — product, price, place, and promotion.The marketing mix helps companies organize their marketing initiatives by task and department for
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Are You Using Email Marketing?As a small business, email marketing is one of your most important ways to build relationships and attract new customers.While digital marketers today put a lot of time and effort into creating multi-channel marketing campaigns, no other marketing channel holds as much reliability and credibility as email. Email is the powerhouse
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Why is Business Slow Right Now?Your sales department can be experiencing slow business for a variety of reasons. Some of these factors can be weathered through, and some require more inventive solutions. If you can predict the periods of slow business, you can prepare accordingly. However, even if you can’t predict when you’ll experience slow
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It’s always a good idea to keep your website fresh and updated! That’s why I look for any reason to add some new images and content that will make your site stand out! Here are a couple great ideas: Update your Website with Fall ThemesOne of the simplest ways to promote your business during Fall
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As a growing business, the last thing you want is to be guilty of web design mistakes when launching an online presence.A professional website is a requirement for gaining new customers, establishing credibility and fostering client relationships.Ideally, the most effective websites provide:an optimal user-friendly experience,a steady flow of targeted leads,and of course, ongoing sales!1. A Lack
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QR codes are one of the easiest tools to get started with. You’re probably already familiar with QR codes, but if not, they’re the square barcodes like the one in the image above that are being used by companies to drive prospects to their websites. I took a deep dive into the most important mobile tools for
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You know the feeling of bliss you get when you reach inbox zero or cross the last item off your to-do list? Yeah, neither do most of us. Because of that, many companies turn to outsourcing as a tool for small or overworked teams. It doesn’t end there — other companies rely on outsourcing to
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Let’s make things as easy as possible. In the next few weeks, I am going to post a variety of Marketing Ideas for your business that will increase sales, generate leads help you master social media and delight your customers. That’s right…ideas so that you can choose which ones will work for you and make
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