So, what did we learn about Marketing in 2024? A lot!
Here is a breakdown of some things to consider for your marketing in 2025.
1. AWARENESS- Be Easy to Find: Marketers are increasingly targeting buyers who grew up online. Seventy-four percent of marketers want to reach Millennials and 67% want to engage Gen X, versus only 27% of marketers interested in Baby Boomer audiences. As digital natives grow as decision-makers, we’re seeing changes to how buyers interact with businesses online. Some of the biggest social challenges are coming up with ideas, creating engaging content that generates leads, and gaining followers.
• Social media is the #1 product discovery channel for Gen Z and Millennials. 31% of consumers use social media to find answers to questions.
• 17% of social media users report buying a product on social. 87% of social sellers say it’s effective and 59% say they made more sales on social in 2024 than in 2023.
• 19% of social media users reported sending a DM for customer service in 2024 — up 45% from 2023. 1 in 5 younger consumers prefer customer service via DM.
2. ENGAGEMENT- An Email Progam That’s Ready for Anything: Email is a marketing and communication strategy that’s still exceptionally powerful. Email marketing is tied for second place as the channel that provides the highest ROI. One in three marketers reports using email, and 87% plan to maintain or increase their investment in 2025. But today, email marketers need to be ready to adapt.
• Use dynamic content to personalize at scale.
• Integrate email programs to save time.
• Increase efficacy with AI & emerging technology.
3. SHARE ENGAGING CAMPAIGNS: As the B2B marketing landscape continues to evolve, marketers face a growing challenge: reaching and engaging their target audience effectively. There has been a shift towards first-party data collection and the use of artificial intelligence (AI) to create personalized content. This surge in AI adoption is a strategic move by marketers to elevate the quality and efficacy of their content.
• 85% of marketers report that AI improved content quality.
• 84% of marketers said AI tools enhanced efficiency in creating content.
• 82% of marketers said that AI increased their capabilities for content production.
• 77% of marketers felt that AI helped them craft more personalized content.
GROW WITH US! If you need help with getting your marketing updated with the latest trends, give us a call. We work with your business to make sure you are utilizing the resources and tools to head into the future of innovation!
Check out our RESOURCES and BLOG pages for articles and papers on various marketing techniques and processes. Learn how we can help you with your marketing efforts.