Social selling is a great opportunity to naturally engage prospective buyers through social media. Here are just a few social selling statistics to help you get started.
Whether you’re wondering if social selling is a good investment or what platforms you should leverage to maximize your ROI, give us a call…we can help you decide.
Here are 10 Social Selling Stats:
1. 87% of sellers confirm that social selling has been effective for their business.
2. 59% also say their company is making more sales through social media, compared to previous years.
3. Social selling is not a replacement for other channels, and that’s why 94% of social sellers also sell on their own website or a third-party online marketplace.
4. Over 50% of social sellers consider audience targeting as a key benefit of social selling.
5. Social media ranks fourth among the most effective sales channels.
6. Also, 25% of social media users have bought a product based on an influencer’s recommendation.
7. According to LinkedIn, 78% of businesses that use social selling outperform those that don’t.
8. For 45% of sellers, the ability to build a community and actively engage with them is the most important feature a social media platform should have when it comes to social selling.
9. Of organizations engaged in social selling, 61% report revenue growth.
10. Sales professionals who use social selling close 40-50% more new business than those who don’t.
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