Email marketing is the backbone of any email strategy, and a solid email marketing plan is necessary to support it.
It’s not just about sending emails to subscribers—sending emails is a structured approach that links your goals, brand message, and subscriber needs so you get measurable results.
Here are a few crucial areas that an email marketing plan covers:
CREATES FOCUS
An email marketing plan is simply a solid road map of where you’re going and how you plan to help your company achieve its goals — effectively forcing all of your team to do the same.
Once these are in place, every email is focused on nurturing your leads, driving sales, or informing your audience.
A structured guide, instead of guessing at each step, enables the team to keep campaigns aiming at goals instead of off into scattering and impulsive tactics.
IMPROVES LONG-TERM STRATEGY
Email marketing can be reactive without a clear plan, with campaigns thrown together on the fly or created to achieve short-term goals.
Changing that is a solid email marketing plan that allows you to develop a long-term, scalable, flexible strategy.
By planning your campaigns ahead of time, you can create benchmarks, see where your progress is, and revisit previous learnings while building your strategy.
GIVES A BIRDS-EYE VIEW
The one great advantage of having an email marketing plan is that it sums up everything you do in your email strategy in one place.
It allows you, from a macro perspective, to review timelines and set resource and prioritization parameters accurately.
Say you know the promotional schedules, seasonal campaigns, and newsletter topics, so you can start creating assets in advance so they don’t overlap and balance your messaging.
Second, you will find it easier to spot the gaps or points to work at further, so you won’t leave anything to chance.
FACILITATES DECISION MAKING
Marketers working on email must make quick, well-informed decisions about timings— usually, the best send time, messaging to targeted audiences, or when to put a campaign on hold.
The data and context needed for confident decision-making are available in an email marketing plan.
Setting goals, KPIs, and benchmarks is something your team can measure more effectively and adapt to with more data than guesswork.
GROW WITH US! If you need help with getting your marketing updated with the latest trends, give us a call. We work with your business to make sure you are utilizing the resources and tools to head into the future of innovation!
Check out our RESOURCES and BLOG pages for articles and papers on various marketing techniques and processes. Learn how we can help you with your marketing efforts.