Designing an effective web site requires more than just gathering relevant information and posting it on the web. Like a good paper or research presentation, a quality web project demands as much attention to the selection, organization, and presentation of material as to the underlying research itself.

You should strive, above all, to be both clear and engaging in every aspect of site design.
Without the first, you will quickly lose your audience.
Without the second, you'll never catch their attention in the first place.

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