What is Content Marketing?

Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment. A successful content marketing campaign establishes you as an expert in your field, and that sets the groundwork for a long-term business relationship.

Simply put, its primary focus is on building the relationship, not the hard sell.


Why Use Content Marketing:

1. Increase sales

In its purest form, content marketing provides a controlled and portable shop window for companies to sell products to their customers in their own time. Recent research has found that over 50% of content marketing consumers say it has a positive impact upon purchase decisions, with 61% agreeing that it increases brand positivity.

2. Retain customers

In an increasingly fragmented culture, with every retail and service business facing stiffer competition every year, companies are placing more and more importance on retaining their existing customers. By offering both entertainment and information, content marketing rewards the customer with engaging editorial while keeping them updated on new products or services. By regularly communicating with your customer in this way, you are much more likely to keep their business.

3. Build or reposition your brand

For any company wishing to build or transform their brand, they need a method of communication that gets their message across quickly in a carefully controlled way. Since good content on websites, emails, mobiles and print products requires a certain degree of concentration on the part of the consumer, you have the ideal opportunity to alter their perception of your brand. And since content marketing agencies will know your audience just as well, if not better, than you, they can ensure your message gets through to exactly the right demographic, giving you the biggest return on your investment.

4. Ability to integrate

The core skill of the modern content marketing agency is to create and distribute content across all key marketing mediums - print, on-line, digital, mobile, video and social media. Not only can the agencies produce content appropriate for the individual channel, all channels will be integrated with one another, doubling or tripling the effectiveness of the campaign.


 
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